When jumping into affiliate marketing there are a couple key things you need to keep in mind. Sure you can understand all the logistics, but you need to make sure you don’t get lazy and forget about checking these boxes. Lucky for you, I made a short list of things you should always be keeping in mind. Here are the 7 keys to affiliate marketing:
1. Headlines over content
If you don’t already know how important headlines are, you’re doing something wrong. You should spend a big chuck of your time making sure that your headlines are as perfect as they can be. They need to be clickable, rankable, and eye-catching.
I recommend spending at least 10-15 minutes on thinking about how you can make your headline(s) better.
2. Content over links
You shouldn’t be writing content with the goal of getting particular links and key words in there. Google has changed their algorithm to where key words don’t matter as much.
So, when you’re writing, write for content. And as you’re writing, think about what links you want to insert in there. Because believe me, google will notice if there are links missing.
3. Promote products you actually use
This is super important. If you are promoting something you have little to know experience with, consumers are going to either a) smell the B.S. from a mile away or b) know you’re lying as soon as they download/buy. Either way you lose the market’s trust.
Be honest about what you’re using because you don’t want to see traffic slow down because you’re a liar.
4. Call to action
A call to action is something that often gets forgotten about. At the end, or even throughout, your article you need to have a call to action. This gets the reader thinking about what they ought to do right after reading through your work.
Make sure your call to action is clear, repetitive (if it needs to be), and direct. Provide your readers with links to make it even easier for them to click through.
5. Optimize for mobile
You need to be thinking about mobile if you want to succeed. If your site doesn’t look good on a phone screen you are doing something very, very wrong.
Make sure that your site is optimized for mobile because let’s face it, more people are browsing online via phone than ever before and that number is going to continue to increase.
6. Be aware of what’s in season
Just like fashion, searches are seasonal. Be cautious of the holidays, the weather, and what people might be searching for throughout the year.
For instance, you may want to blog about the holidays during the end of the year. During allergy season throw in an article relating to how pollen is evil.
Understand that people don’t search for Christmas gift ideas in July and capitalize on keywords when they’re back in season.
7. Promote Brick and Mortar
You shouldn’t only be promoting online stores! If you have a blog with a large local following try to reach out to the strictly brick and mortar stores in the area.
Promoting them will draw a local audience and build strong, local relationships.
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